The world of marketing has come a long way over the last decade, making a steady, dramatic shift from traditional to digital strategies. If there’s anything that has had a huge impact in this transformation, groundbreaking advancements in technology have undoubtedly played a major role. A technological development of growing popularity, artificial intelligence (AI) has […]
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Over the decades, the way consumers view video content has evolved in profound ways. These viewing habits have branched out from the traditional notion of watching a series of scheduled programs from broadcast media to viewing added content through a cable subscription. Following the advent of the internet and proliferation of mobile and smart devices, […]
In over a decade, the digital habits of consumers have brought about a huge impact to the media and entertainment industry in ways that have not been seen before. As the dynamics of consumer behavior and consumption patterns continue to accelerate, so is the demand for subscription video-on-demand (SVoD). With the advancements in technology and […]
The last year has undoubtedly shown a major transformation in the digital landscape. Increasingly growing globally, the players in the industry continue to innovate and revolutionize, with digital media behemoths and technology giants growing steadily competitive, leaving conventional media companies to tumble as customers continuously step away from traditional TV. Meanwhile, millennials continue to show […]