Entries by applaripohja-admin

How Artificial Intelligence is Driving Innovation in Digital Marketing

The world of marketing has come a long way over the last decade, making a steady, dramatic shift from traditional to digital strategies. If there’s anything that has had a huge impact in this transformation, groundbreaking advancements in technology have undoubtedly played a major role. A technological development of growing popularity, artificial intelligence (AI) has […]

Presence of Connected TV Continues to Stay Robust

Over the decades, the way consumers view video content has evolved in profound ways. These viewing habits have branched out from the traditional notion of watching a series of scheduled programs from broadcast media to viewing added content through a cable subscription. Following the advent of the internet and proliferation of mobile and smart devices, […]

Subscription Video on Demand Use Projected to Further Increase

In over a decade, the digital habits of consumers have brought about a huge impact to the media and entertainment industry in ways that have not been seen before. As the dynamics of consumer behavior and consumption patterns continue to accelerate, so is the demand for subscription video-on-demand (SVoD). With the advancements in technology and […]

Digital TV Business 2018 Outlook and 2019 Predictions

The last year has undoubtedly shown a major transformation in the digital landscape. Increasingly growing globally, the players in the industry continue to innovate and revolutionize, with digital media behemoths and technology giants growing steadily competitive, leaving conventional media companies to tumble as customers continuously step away from traditional TV. Meanwhile, millennials continue to show […]